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Burgers for the blind

So we all know how braille works right? Tiny raised dots that represent letters and words and helps blind people to read and write. We’ve all seen it in some place or another, usually on boxes of medicine, door signs and so on. But have you ever seen it on top of your burger bun? Probably not.

The Wimpy burger chain in South Africa have just done exactly that. They wanted to promote that their restaurants now carry braille menu’s and what better way to promote that than through the food that appears on those menus.

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About Laila and Paul

Two 'test out the partnership and see if it works' years at Bucks. Three 'can't believe this is happening, we've got out first job in advertising' years at archibald ingall stretton. Thirteen 'throw champagne all over the CD' awards. And six 'OMG, this place is huge' month's and counting at OgilvyOne London.

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